SolarAid

Supporter Feedback (The Glass Workshop)

At Whitewater we are passionate about the power of feeding back to donors, and strongly believe that showing donors the impact of their donations in an inspiring way can have a significant effect on lifetime value.

One of our clients in particular – SolarAid – shared this belief, but were reluctant to invest heavily in testing it, so we are investing in it ourselves by testing it online for them.

We have created a number of short films, which we are sending to 4,000 supporters via a purl (personalised url) and will be measuring the effect that it has on giving behaviour and loyalty. There is a Glass Workshop blog that encourages discussion around the experiment and builds a different kind of relationship with supporters.

• Although it’s too early to measure the effect of the experiment on supporter behaviour and financial measurements such as lifetime value, the feedback to the blog has been very positive, and in time we fully expect the results to speak for themselves.
• The Glass Workshop is one example of Whitewater’s commitment to progressing fundraising as far as we can for our clients.