Royal British Legion

In Memoriam New Tribute Fund Site

On Remembrance Day, 11 November 2010, the Royal British Legion launched a new website to help people remember loved ones all year round. The in memoriam website, Never Forget, was created by the charity specialist agency Whitewater to give people a way to create a growing online memorial for those they’ve lost. www.neverforget.tributefunds.com

With ‘Never Forget Funds’, people are able to do something positive and share memories of their loved ones with friends and family wherever they are. And they can raise money to support servicemen and women throughout the year rather than on a single day. Tribute Funds are synonymous with the Royal British Legion’s cause, so it was essential the new website could encompass and support existing Royal British Legion activities and campaigns.

Nicola Hall, Direct Marketing Campaign Manager of the Royal British Legion; “We hope and expect that our new website, ‘Never Forget’, will become the natural place to remember loved ones who have served in armed conflicts, both current and past. And in doing so, leave a gift in their memory to help us continue to support today’s service and ex-service men and women.”

• “Whitewater was chosen based on their outstanding digital expertise combined with the pioneering work in Tribute Funds and have created a truly innovative and customized solution for the Royal British Legion.”
• Mark Roper, our Managing Director, added: “Facebook has set the expectation that websites should to be intuitive, content rich, easy to personalise and integrate with other media like YouTube. ‘Never Forget’ gives people of all ages the opportunity to create an online memorial for loved ones who have served in the forces.”