DRTV

There’s one word that’s most prominent with our DRTV ads: response. It’s not about big budgets, massive shoots, lights, cameras and action. It’s all about creating hard-hitting, emotionally engaging TV spots that will generate the most response for our clients. The results of our DRTV ads speak for themselves. Our ‘Biggest Animal Rescue’ ads for the RSPCA were made on a shoestring and eschewed the traditional emotional ‘storytelling’ approach with a direct call to action, using real people from the charity in real situations. Our DRTV ad for The Brooke, although shot on location in India, used a team of just two people from Whitewater to film and edit – and its continuing success rate at recruiting new donors is close to break even. DRTV can also be used much like an emergency press ad. Whitewater developed DRTV ‘templates’ for Concern which meant the charity could be on air the day after a disaster, when media coverage of the event was at its height.